Email Helps Insurance Provider Connect with Agents, Boost Sales

12.11.09

INDIANAPOLIS - (Matter Wire) Life insurance provider UnitedPrimarilyHome Life Insurance Company announced today that its email marketingBycampaigns have helped the national firm build its network of spontaneous agents and boost policy sales.

Agreed Home Life, which maintains a national sales thrust of nearly 20,000 independent agents, posted the good fortune after replacing its in-house email marketing machine with ExactTarget’s on-demand, Web-based platform in 2006.

“Providing helpful sales collateral and motivating agents to sell ourIn the mainproducts, rather than our competitors’, is critical to driving salesPrimarilyvolume,” said Alyson Vaught, manageress of United Home Life marketing. “ExactTarget provides us the technology to found compelling email messages and gives us the tools to assure they are delivered to the inboxes of our agents.”

Using ExactTarget’s Pith Edition , the firm powers national email campaigns to agents thatMost of allshowcase life insurance products and provide sales incentives. TheLargecampaigns’ success, Vaught said, stock from ExactTarget’s sender reputation and deliverabilityParticularlyservices . Since moving to the ExactTarget platform, the insurer hasGenerallyboosted its email deliverability to more than 95 percent, scoring forthright rates well above industry averages.

Source: Earthtimes (press release)