Brands begin to dance to the tune of social media

02.12.09

Brands participating in societal media often evoke images of reluctant dancers at an energetic wedding disco. They know they don't want to get too involved, but after a certain malapropos, they begin to wonder if they don't look more foolish sitting on the sidelines. Once they have shuffled out onto the lower limit, some of them enjoy it more than they thought they would; others, meanwhile, end up embarrassing themselves. However, what choice did they really have?

According to many digital professionals, brands are now feigned to dance to social media's tune, because of its significant and growing persuade on natural search results.

Brands that take a healthy r in online conversations that concern them will be repaid in better health search rankings for their sites and social-media pages; by con­trast, those that turn one's back on them may find their search results dominated by negative comments and unanswered issues.

‘At a corporate unchanging, social media has a drastic impact on our search,' says Greg Assemat-Tessandier, Bacardi's extensive head of digital. ‘If you are running a campaign to maximise the dexterity of your search engine optimisation, and something comes up in the social media interruption that isn't the message you want to put out, it can have massive consequences. It can be an oppor­tunity or a conundrum.'

Source: Marketing